MERRELL STRATEGY is a crisis management and litigation strategy consulting firm specializing in assisting civilians involved in high-profile incidents, and celebrities and brands navigate negative attention, particularly when that involves legal action, online abuse, and the media.

We help clients control the controversies, create the narrative, convince the court, engage the audience, and ultimately tell their story.

5minute pr - public relations and crisis management mini-podcast

CANCEL CULTURE

WHO’S BEHIND IT - HOW IT’S BEING WEAPONIZED &

WHAT TO DO WHEN IT FOCUSES ON YOU

new podcast episode every weekday 

ask alex - crisis communications - public relations - litigation strategy - industry news

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To Respond or Not To Respond: How to deal with negative online reviews
To Respond or Not To Respond: How to deal with negative online reviews

Negative reviews, whether legitimate or malicious, are a part of business these days. Should you respond?

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Reputation Management in the Digital Age
Reputation Management in the Digital Age

In an era where information is just a click away, reputation management has become a critical aspect for individuals and businesses alike. The digital age has brought with it unprecedented opportunities for communication and connection, but it has also introduced new challenges when it comes to maintaining a positive online presence.

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Understanding the Asset Recovery Role in Litigation
Understanding the Asset Recovery Role in Litigation

You can win a legal case, be awarded money, and never see a cent. If your team can’t find and recover assets to satisfy your win, you could have spent a small (or large) fortune in court only to achieve a win on paper alone. This fact makes asset recovery an essential component of litigation strategy.

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Interactive Campaigns: Engaging Voters in 2024
Interactive Campaigns: Engaging Voters in 2024

As we gear up for the pivotal year of 2024, where political, social, and environmental issues take center stage, the role of interactive campaigns becomes increasingly crucial.

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Advocacy and Philanthropy: Trends in Giving for 2024
Advocacy and Philanthropy: Trends in Giving for 2024

The landscape of advocacy and philanthropy is undergoing a transformative shift thanks largely to a redefinition in the ways that individuals and organizations engage with social causes.

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merrell strategy news desk
View fullsize For the second year in a row, Merrell Strategy purges social media. #MStrat head, @alexandreamerrell explains - Purging social media helps us to better curate content and engage with people. There is something very freeing in erasing each year and st
View fullsize Merrell Strategy Christmas - New Years Office Announcement: The office will be closed from Dec 25 through Jan 5 Staff will be working remotely Dec 27-29 and Jan 3-5 #merrychristmas #happynewyear #2024
View fullsize 2023 has been an amazing, expansive and transformative year for Merrell Strategy. Find out how we have evolved and what that has meant for clients this past year and what that means for clients looking into 2024 and beyond. Link in bio #insight #2023
View fullsize Wishing all who celebrate, a happy Hanukkah! #hanukkah #celebrate
View fullsize Wishing all our clients, colleagues, friends, and family a frightfully delightful Halloween! #Halloween
View fullsize Spotted on the side of a sanitation truck this morning on my way to work… #iloveny
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View fullsize We are excited to announce that Merrell Strategy is expanding! New offices open in Nashville in January of 2024! #crisismanagement #litigationstrategy #publicrelations #nashville #expansion #tennesseerocks
View fullsize Merrell Strategy is closed on Monday in observance of Labor Day.
View fullsize Explaining the dangers that victims of high profile crimes face from "regular people" due to the internet and conspiracy theory surrounding the crime, in a CBS interview. #throwback #stalking #truecrime
View fullsize This has been a rainy, gray summer and prognosticators claim that we are in for a rough winter, but I still love NYC.
View fullsize We want to wish everyone a festive Independence day weekend. #MStrat @MerrellStrategy offices will be closed on Monday July 3rd and Tuesday July 4th. #celebrate

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