it's all about control


crisis and reputation response and management

It's all about the control. As a brand, you need to maintain control over your finances, quality of your products or services, employees, market share, and most importantly, your image and reputation. But, in today’s instantly connected world, a vindictive ex-partner, disgruntled former employee, jealous co-worker, unethical competitor, or random nut can use the internet to exert control over you, your business, and your brand.

In fact, today, a mere accusation of impropriety, even decades old impropriety, can derail a career and destroy a brand.

But it isn’t simply a matter of your business attracting a nut or past bad deeds coming back to haunt you. A little social media slip, poorly thought out media response, marketing misstep, or product recall can destroy all of your hard work in a matter of seconds.

Crisis management is at its core, control. Regaining control of a bad situation. Turning bad press into good press. Creating or recreating the narrative.  If you are already mired in a branding or reputation crisis, the wrong word or deed or silence can turn a bad situation into one that is unrecoverable. Orndee has the experience to take control of the communications issues, provide a shield against attacks, deal with internet platforms, remove vindictive and embarrassing content, and create a strategy to get your brand back on solid ground.

preemptive communication strategy and training

That old saying, "an ounce of prevention is worth a pound of cure" is certainly apropos when it comes to crisis management. Having a plan in place is really essential for professionals and executives who are the face of the brand and for those who through their professional activities or personal lives are likely to be targeted. A preemptive communication plan is a terrific plan for all businesses, but especially important for those businesses in industries already tainted with negative public perceptions.

Having a well thought out crisis management plan, prepared and ready to engage at a moments notice, can be the difference between a little paper-cut and a brand destroying hemorrhage. Executives who are trained to be comfortable on-camera when being interviewed by the press can aid a company in appearing more compassionate and proactive in the face of a crisis. And of course, training customer service staff in appropriate, online interaction is essential in an era where people bait, attack, and then post the interaction as revenge reviews. Sometimes the goal is to extort money, other times, simply to exert power and control over a company's reputation.

Orndee provides preemptive communication strategy and training for businesses large and small and for personalities likely to attract negative attention. We specialize in maintaining and/or regaining control over your reputation and brand. 

CRISIS communications –

crisis counseling

media communications

speech, oped, response writing

crisis content development


scenario evaluation

strategy & implementation

weak-point evaluation & shoring

preemptive strategy


online content removal

online content response/repair 

litigation evaluation & referral

good karma banks


executive media training

on-camera interview training

paparazzi interaction training

staff & customer response training



What should crisis management cost?   Crisis management costs are determined on a case-by-case basis, factoring scope, industry, and issue.