it's all about the reach
Marketing is at it's purest form, the creation of value. Think about cola. The no-name, brown, soda sold at the local grocery store may be just as tasty as Coke or Pepsi, but in the minds of consumers, the popular branded sodas are worth at least twice as much as their generic counterparts and consumers willingly pay the premium. Coke and Pepsi have spent hundreds of millions of dollars over the years communicating with their target consumer and conveying the idea that the consumer's life will be improved (increased value) if they drink their product.
Your marketing strategy begins with understanding what motivates your potential consumers and then crafting your brand to have reach and appeal. This is important in every aspect of your branding, from graphics and logos to the look, feel and functionality of your website and mobile site, to the way that you advertise and promote your goods and services.
reach & response
You know they are out there. Your ability to quickly connect and engage your potential consumer is paramount to your success. Today, the average website viewer looks at a site for less then 10 seconds before deciding to proceed or look elsewhere. Your brand has to "reach" the consumer instantly. Slow loading sites, wordiness, complex or inconsistent messages, cumbersome interactivity, offensive or off target content, poor quality and unfriendly user interactions can kill your brand before you even get to the "selling" part of the transaction. At Orndee, we create reach through a combination of value strategy, consumer research, and analytics to insure that your brand is properly placed and promoted, resulting in consumers highly valuing your brand.
web design & build
SEO (search engine optimization)
SEM (search engine marketing
online storefronts & payment solutions
"bricks & mortar" marketing
print ads (paper, magazines, etc)
radio ads and interview placement
local & national TV commercials
in-store displays & presentations
contest, reward & gorilla marketing
research & analysis
online customer analysis
vox pol & tester research
customer response training
online customer service training
negative interaction training
online & social media policy
work place bullying response
How much should a company budget for marketing? Start-ups and companies that are re-branding, or reemerging after a crisis should expect to spend 20% of gross revenue (or expected gross revenue) on marketing. Stable and established firms should spend 10% of gross revenue on marketing annually.
sell to consumers in the ways that they want to buy