it's all about the value
Marketing is at it's purest form, the creation of value. Think about cola. The no-name, brown, soda sold at the local grocery store may be just as tasty as Coke or Pepsi, but in the minds of consumers, the popular branded sodas are worth at least twice as much as their generic counterparts and consumers willingly pay the premium. Coke and Pepsi have spent hundreds of millions of dollars over the years communicating with their target consumer and conveying the idea that the consumer's life will be improved (increased value) if they drink their product.
Your marketing strategy begins with understanding what motivates your potential consumers and then crafting your brand to have reach and appeal. This is important in every aspect of your branding, from graphics and logos to the look, feel and functionality of your website and mobile site, to the way that you advertise and promote your goods and services.
influencer and social media marketing
Companies large and small are spending more and more of their marketing budget on influencers and social media marketing campaigns.
web design & build
SEO (search engine optimization)
SEM (search engine marketing
online storefronts & payment solutions
"bricks & mortar" marketing
print ads (paper, magazines, etc)
radio ads and interview placement
local & national TV commercials
in-store displays & presentations
contest, reward & gorilla marketing
Social Media marketing
Facebook & Youtube videos
Instagram & Snapchat stories
Twitter & forum propagation
influencer selection & relations
cross platform campaigns
Research & Analysis
online customer analysis
vox pol & tester research
How much should a company budget for marketing? Start-ups and companies that are re-branding, or reemerging after a crisis should expect to spend 20% of gross revenue (or expected gross revenue) on marketing. Stable and established firms should spend 10% of gross revenue on marketing annually.
sell to consumers in the ways that they want to buy